Drkoop.com picks Lowe

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Drkoop.com, Austin, Texas, the healthcare Web site affiliated with former Surgeon General C. Everett Koop, tapped Lowe & Partners/SMS, New York, as first agency on its estimated $10 million account. Other finalists included Deutsch, New York, and GSD&M, Austin, Texas.

Copyright August 1999, Crain Communications Inc.

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