Actmedia will offer coupons in pharmacies through a partnership with Medi-Span, a provider of pharmacy data systems. The product, similar to one launched a year ago by HealthCare Data Corp.'s Medi-Link, issues coupons for over-the-counter products relating to the condition of a prescription drug purchase.
Florsheim, Deere link
Florsheim Shoe Co., Chicago, signed a worldwide licensing agreement with Deere & Co., Moline, Ill., to manufacture and market outdoor footwear and work boots under the John Deere name. Florsheim, which recently added golf shoes to its line, said the move is part of its plan to grow through new products. It said the rapidly expanding work boot market now exceeds $2 billion in annual retail sales.
