Dunkin' baker retires

Published on .

Dunkin' Donuts advertising icon Fred the Baker announced he will retire. In honor of his retirement, the Randolph, Mass.-based chain will give away free doughnuts at every location across the country on Sept. 22. Two spots starring Fred broke today via Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, and will run through Sept. 28.

Copyright September 1997, Crain Communications Inc.

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