DVC wins $20 million Polaroid account

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Polaroid Corp. awarded its $20 million sales-promotion business to DVC Group East, Morristown, N.J. Finalists included TLPartnership, Wilton, Conn., and Leo Burnett NorthStar, Chicago. Communicator, Chicago, was the incumbent. Pile & Co., Boston was the consultant.

Copyright December 2000, Crain Communications Inc.

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