First-e bank taps Fallon

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European Internet bank First-e awarded its U.K. account to Fallon, London. First-e ended its relationship with J. Walter Thompson Co. in June. No budget was disclosed, but industry observers estimate the account at $15 million. Fallon's mission will be to create a distinctive brand image in a growing market. Lloyds TSB's new just tapped Saatchi & Saatchi.

Copyright July 2000, Crain Communications Inc.

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