E-mail industry adopts guidelines for responsible e-mail marketing

Published on .

The Council for Responsible E-mail, a part of the Association for Interactive Media (AIM), passed resolutions calling for self-regulatory guidelines in direct marketing e-mail during its annual meeting.

The guidelines consist of six separate resolutions to protect consumers and businesses alike, including safeguards against unwanted mail and notifying recipients to the marketing purposes of e-mail address collection.

Copyright February 2000, Crain Communications Inc.

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