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(July 2, 2001) TORONTO -- Two-thirds of Canadian Internet users have made at least one online purchase in the past 12 months, according to the Canadian Online Retail Monitor, a semi-annual research study by CF Group, a Toronto-based marketing, opinion and social research organization.

E-shopping spending increased 14% during the same period. Canadian e-shoppers spent an average of $237, up from $208 a year ago, for a total of more than $1.9 billion of goods and services.

While the majority of Canadian online shoppers buy mainly from Canadian sites, about one-quarter purchase mainly from U.S. sites.

One-third of online shoppers purchased from Chapters.com, which was followed in the top 10 online retailers by Ticketmaster, Columbia House, Sears, Future Shop, Indigo, HMV, Business Depot, Canadian Tire and The Shopping Channel

Canadian female online shoppers increased from 40% to 47%, with average annual spending increased from $167 to $211.

The study found online adults in the 50-plus age group are as likely to buy online as younger adults.

The biggest selling point for online shopping is its convenience. The biggest concern is still security. -- Gail Chiasson

Copyright July 2001, Crain Communications Inc.

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