E*Trade picks Modem Media-Poppe Tyson as AOR

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Online brokerage company E*Trade Group, Palo Alto, Calif., named Modem Media-Poppe Tyson interactive agency of record. Modem will create strategic marketing, online advertising and technology services in a media blitz E*Trade is about to launch. E*Trade, also just inked a licensing agreement to form E*Trade Nordic with a start-up Swedish company. E*Trade Nordic will have the rights to market E*Trade's brand, service and technology in Sweden, Norway, Denmark, Finland and Iceland. E*Trade has already expanded to Australia and Canada.

Copyright September 1998, Crain Communications Inc.

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