eBay picks Goodby as AOR

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Online trading community eBay, San Jose, Calif., has named San Francisco-based Goodby, Silverstein & Partners its agency of record. The agency will further develop eBay's brand-building advertising campaigns. Billings were undisclosed. Acme Idea Co. previously handled eBay's print and radio advertising. Goody be will produce print, radio, outdoor and broadcast media campaigns for the company.

Copyright April 1999, Crain Communications Inc.

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