EchoStar to launch Dish Network

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EchoStar Communications Corp. on May 1 will launch an estimated $40 million campaign for Dish Network, its newly branded direct broadcast satellite TV service. Created by agency Woolward & Partner, San Francisco, the campaign--which features Dishman, "The Crusader for Better Television"--will air through yearend on national network and cable TV as well as radio and print. Print ads will run in publications including US News and World Report, TV Guide, USA Today and Entertainment Weekly.

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