Eclectic exec was also screenwriter, columnist

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Arnold Worldwide Vice Chairman C. Anthony (Tony) Wainwright, a top executive at several major agencies over a long career in advertising, died Oct. 4 in Palm Beach, Fla. He was 70 and had long battled health problems.

As president-CEO, he led his own agency, Wainwright, Spaeth & Wright, in Chicago from 1969 to 1978. The shop introduced such familiar brands as Oil of Olay and Stove Top Stuffing Mix. He later held top posts at New York's Marschalk Co. and the Bloom Cos. agency in New York and Dallas. In the `90s, Mr. Wainwright was a top executive at Saatchi & Saatchi's Compton Partners in New York and vice chairman at McKinney & Silver, Raleigh, N.C. He joined Arnold in 2002.

Mr. Wainwright also wrote Hollywood movie scripts, books and newspaper columns. His "Beyond Advertising" column appeared in Advertising Age in 1987-88.

Arnold Worldwide CEO Ed Eskandarian said Mr. Wainwright, in his short time at Arnold, "made an enormous impact on those of us who worked with him. He inspired all of us, and I'll miss a valued friend." (See Letters, P. 20.)

"Tony Wainwright was perhaps the most eclectic human being I've ever known and worked with," said Robert H. Bloom, retired chairman-CEO of Publicis Groupe's Publicis in the U.S., the successor to Bloom Cos. "He was also probably the best networker I've ever seen in our business over the last decades. He made contact and kept contact with people forever."

Recalling his career challenges and personal health struggles, Mr. Wainwright remarked to Advertising Age Editor in Chief Rance Crain in 1998: "I know people say I'm compulsive, and I guess I am. But I have to live life to the fullest. I can't wait."

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