Electronic Data Systems, Plano, Texas, launches a new campaign this week to promote its sponsorship of the France '98 World Cup soccer championship. The campaign, from Bates USA, New York, includes four TV spots and print ads that highlight EDS business solutions. TV spots break today on CNN and run through mid-July. EDS is the official information technology provider for the World Cup, which starts June 10 and runs for one month.
Copyright May 1998, Crain Communications Inc.