EDS shopping for interactive agency

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Electronic Data Systems Corp. recently approached interactive agency Knowledge Strategies, New York, with a buyout offer, but was turned down, said an executive close to Knowledge Strategies. An EDS spokesman declined comment.

Dallas-based systems integrator EDS opened interactive division c2o Interactive Architects in 1997, and has amassed many business-to-business accounts. Knowledge Strategies has done work for Bloomingdale's, Horny Toad Activewear, Jacques Moret and DesignerOutlet.com.

Copyright July 1999, Crain Communications Inc.

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