EDS storms into Web shop arena with 180 staffers

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The lines of competition just got more hazy for ad agencies and Web developers.

EDS, the giant information technology company known for its back-end and operations development work, today officially unveils a new business line specializing in creative and marketing strategies for consumer marketers on the Internet.

Called c2o Interactive Architects, the new company rides the tide of a major shift in Web development away from corporate vanity sites and toward using the Internet as a highly sophisticated, functional marketing tool.

For more on this story see the full article in INTERACTIVE

Copyright April 1997, Crain Communications Inc.

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