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(Aug. 21, 2001) -- A new public-service campaign aimed at urging minority parents to get involved in their children's education was announced today by the NAACP, People for the American Way, Eastman Kodak and the Ad Council.

Produced by Uniworld Group, New York, the campaign, due to start running next month, uses TV and print public service announcements to urge African-American and Hispanic parents to take more of a hands-on approach in their children's schoolwork.

"Success in school equals success in life" is the program's theme.

NAACP President-CEO Kweisi Mfume said that along with the PSAs, the NAACP will offer various local programs to enourage parental involvement. People for the American Way is co-sponsoring the spots, while Kodak is paying the cost of their production and distribution. -- Ira Teinowitz

Copyright August 2001, Crain Communications Inc.

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