EFANshop picks Genesco as sports marketing agency

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EFANshop, a company that runs online sports stores for Web sites such as MSNBCsports.com, picked Genesco Sports Enterprises, Dallas, as its sports marketing agency of record. Genesco will assist the company in business development as well as developing its sports marketing strategy. Financial details were undisclosed.

Copyright May 2000, Crain Communications Inc.

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