Eidos Interactive picks Mediasmith

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Eidos Interactive, San Francisco, selected Mediasmith for media buying on its $10 million PlayStation game console and PC products account. The buying will include TV, print and interactive. Eidos Interactive, part of London-based Eidos PLC, develops and publishes games for both PlayStation and Nintendo. Winkler Advertising, San Francisco, remains agency for creative.

Copyright May 1999, Crain Communications Inc.

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