Electric car account to Harris, Drury

Published on .

Bombardier Motor Corp. of America, Montreal, Quebec, named Harris Drury Cohen, Fort Lauderdale, Fla., as first agency for its Bombardier NV (neighborhood vehicle) electric car. The campaign, part of a three-year $15 million marketing program, breaks later this year in Arizona, California and Florida. The agency also handles Bombardier's Sea-Doo personal watercraft and small boat accounts.

Copyright March 1998, Crain Communications Inc.

Most Popular
In this article: