Elektra seeks ad work for artists

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Elektra Entertainment Group, New York, said it reached an agreement with talent agency J. Michael Bloom Associates, New York, to promote Elektra recording artists for use in print, TV and radio advertising. The companies will also be working with relationship marketing company Park Avenue Productions, New York, which specializes in securing endorsement deals for entertainment personalities. Elektra's talent list includes Third Eye Blind, Bryan White, Keith Sweat, Missy Elliot and Better Than Ezra.

Copyright September 1998, Crain Communications Inc.

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