Client: Eli Lilly

Brand: Strattera

Title: "No Remote"

Agency: Foote, Cone & Belding, New York

Like a TV set clicked spastically from channel to channel, the visuals in this unusual spot, directed by Mark Pellington, are assembled as a journey through the troubled mind of a woman suffering attention deficit disorder. The commercial is for Strattera, a drug for the treatment of the condition.

Client: National Football League

Brand: Bills

Title: "Bills Fans"

Agency: Robins Media

What a wonderful comment on the dignity of American sports. This commercial is a paean to those Buffalo Bill fans who favor brightly smeared body colors and like to strip to the skin in the dead of winter and expose themselves on national TV.

Client: PepsiCo

Brand: Pepsi Vanilla

Title: "Trucks"

Agency: BBDO Worldwide, New York

Imagine a Pepsi delivery truck retooled by Monster Garage to be not the fastest off the line against a competing Coke truck but the loudest, blasting music from concert speakers concealed in its side panel product holds. Plus, it can do a mini-wheelie.

Client: American Express

Brand: U.S. Open

Title: "Andre"

Agency: Ogilvy & Mather

Heralding the start of the U.S. Open, tennis champ Andre Agassi does this somewhat lame American Express commercial about cleaning up a child's bedroom with a tennis ball collection device.

Client: Mervyn's

Brand: Back to School Clothes

Title: "Smash Mouth"

Agency: Ron Foth Advertising, Columbus, Ohio

Steve Harwell, punk rocker and front man for the band Smash Mouth, stars in this ad for $19.99 back-to-school jeans.

Felled by the Smell

Client: Gillette

Brand: Right Guard

Title: "Football"

Agency: BBDO Worldwide, New York

Tampa Bay Buccaneers defensive back Warren Sapp scores in this Right Guard commercial that consumers remember more than any other from the last two weeks. This spot received the highest consumer recall score for the period of August 4 - 17 in the bi-weekly Intermedia Advertising Group survey.