Elton John's Best Buy |
Marketer: Best Buy
Brand: Best Buy
Title: "Elton John Tickets"
Agency: Best Buy Advertising
In the latest cross-promotion of rock and retail giants, Elton John's new four-disc 'Dream Ticket' concert DVD is only available at Best Buy.
Marketer: Sentry Stores
Brand: Sentry Stores
Agency: Meyer & Wallis, Milwaukee, Wis.
How best to make the point that YOUR supermarket's meat counter is much better than the other guy's? Well, Sentry lets the premiere authorities on steaks -- cowboys -- do the talking. And to bring this spot to our attention, Meyer & Wallis also painted the VHS like a steak and shrink-wrapped it in a plastic meat tray. Click to see VHS steak photo.
Agency: Devito Verdi, New York
Here's one for the 'cheap but effective' category. With outlets in five Midwestern states, discount retailer Meijer wants to make the point that its prices are lower. Here, we have two sweaters identical in every respect except for the price. The lower priced one -- Meijer's -- naturally wins the animated slugfest, knocking the competitor off the rack.
Marketer: Virgin Mobile
Brand: V7 Phone
Title: "We're All Snowflakes"
It's that time of year again to be singing ChrismaHanuKwanzaKah carols and spreading ChrismaHanuKwanzaKah cheer. Virgin Mobile does it here with a joyous absurdity designed to push holiday V7 camera phone sales.
Newspaper Horror |
Marketer: 'New York Post'
Brand: 'New York Post'
Agency: Merkley & Partners, New York
The latest commercial for the 'New York Post' weekend supplement shows a consumer opening a newspaper vending box to be assaulted by a horror that seizes control of his head. Pundits might argue the ad is an apt metaphor for what the tabloid does every day to all its readers.
Title: "On Vacation"
Agency: McCann Erickson, New York
MasterCard's new 'Together Wherever' sweepstakes offers consumers a chance to win a trip with 20 friends to anywhere. A busload of pro football players is used to humorously demonstrate the kind of fun a team-sized travel party can have as it pays its way around a tropical paradise with MasterCard plastic.
Not Quite Splenda |
Marketer: J&J McNeil Nutritionals
Brand: Splenda Sugar Blend
Title: "Splenda Sugar Blend"
Agency: Alchemy, New York
They could have titled this one 'Not Quite,' being as it is an ad for neither Spenda nor sugar but rather a hybrid of each. It's the perfect product for that market segment that yearns for a hint of organic reality with their daily dose of sweetening chemicals.
Battered Crows |
Marketer: S.C. Johnson
Title: "Bandaged Crows"
Agency: Foote Cone & Belding
The battered Windex crows have once again been scored by consumers at the most remembered TV ad of the quarter. See the full Intermedia Advertising Group's 'Top Spots' quarterly report in this week's print edition of 'Advertising Age.'
Brand: Tyson Meats
Title: "Backyard Super Mom"
Agency: E. Morris Communications
Still in IAG land, this Tyson spot depicts a mother who goes airborne to retrieve her daughter's birthday balloons. Makes you wonder what kind of high-protein meat she's been eating, doesn't it? This ad was scored as the one consumer most liked during the last quarter.