Emazing tests three marketing campaigns to drive traffic online

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Emazing.com, a provider of free, e-mailed content to Internet users, is testing various marketing and promotional campaigns, each involving a payroll marketing company, theater chain and independent ATMs, intended to drive traffic online. Using paycheck stubs of 25,000 to 30,000 Southern Californians, Emazing through June will offer participation in a trivia contest/sweepstakes, with recipients directed to play via its Web site. The same promotion will be offered in select Boston movie theaters in May and through ATM machines in Indianapolis in June.

Copyright April 2000, Crain Communications Inc.

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