Dublin -- Irish online recruiter Irishjobs.ie has assigned Dublin-based ad agency Des O'Meara & Partners to handle creative work and media buying for a $10 million TV, radio, outdoor and print campaign. The campaign, which will run all year, will air on Network 2, TG4, RTE1, TV3 and Sky, with additional 30-second spots on national and local radio stations in Ireland. Internet advertising will also play a significant role in the new campaign, with banner ads being placed on a number of high-profile Web sites, including ireland.com and independent.ie. Outdoor advertising will run on bus sides and a countrywide 48-sheet poster campaign.
Copyright January 2001, Crain Communications Inc.