Engage, Flycast and Adsmart lineup plan events-driven marketing

Published on .

Flycast Communications Corp. and Adsmart Corp., both majority-owned operating companies of CMGI, are joining forces under the Engage Technologies umbrella to offer increased inventory and media-buying options for advertisers seeking to place commercials in seasonal promotions and media surrounding annual events such as the Grammys, the Academy Awards, Tax Day, Mother's Day and Father's Day.

Copyright February 2000, Crain Communications Inc.

Most Popular
In this article: