Engage, Hyperion team to offer expanded services

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Engage, a CMGI-owned ad serving company, and Internet software company Hyperion have joined forces to develop, distribute and market software designed to help companies build more profitable online customer relationships. The companies will combine e-business analysis software from Hyperion with Engage's Internet profiling technology. The integrated software is designed to provide e-businesses with insight into online customer behavior, optimize marketing campaigns, increase sales and provide better customer service

Copyright March 2000, Crain Communications Inc.

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