Engage introduces GeoKnowledge

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Engage Technologies announced it would launch a new geo-targeting solution called GeoKnowledge to be rolled out in three phases, beginning as a plug-in to ad serving systems Accipiter, AdBureau and AdManager. This module gives Web sites the ability to target ads by city, state, ZIP, or area code. The second phase will let marketers match consumer interests with geography, while the third phase will match multiple information sources with anonymous user profile information to further extend marketers' geotargeting abilities.

Copyright March 1999, Crain Communications Inc.

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