The hotel industry has tried taking reservations over the Internet with mixed success. Holiday Inn, which began making reservations at rack rate this summer, hasn't been overwhelmed by the response, said Debra Semans, VP-new market development and research.
"We've had more [reservations made] than we thought we would," she said, but declined to say exactly how many.
Hotels hope to achieve cost savings by hooking their reservations network into the Internet, but some have steered clear until security concerns are lessened.
Still, marketers like Holiday Inn and TravelWeb see a bright future for 'Net reservations.
"It's only going to grow, from what we can tell," Ms. Semans said. "We're talking [a cost of] dollars for the operator per reservation, pennies for the Internet."