Pepsi-Cola Co. is targeting 6-to-15-year-olds with a new entry called Black Citrus in its All Sport Body Quencher line. The product, the ninth flavor in the line, follows the introduction late last year of rival Gatorade's kids-targeted and dark-hued Midnight Thunder flavor. Starting this summer, 20-oz. All Sport bottles will have a new cap called the All Sport Blaster Top. BBDO Worldwide, New York, handles the line.
Copyright May 1998, Crain Communications Inc.