EntryPoint portal breaks $10 million campaign

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EntryPoint, a desktop-based Internet portal that absorbed push news service PointCast last year, March 20 unveils a $10 million ad campaign. TV, print and radio ads are running in New York, San Francisco and San Diego. Phillips-Ramsey Advertising, San Diego, created the effort, which encourages people to download the EntryPoint toolbar to their desktops.

Copyright March 2000, Crain Communications Inc.

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