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(July 31, 2001) TORONTO -- Envoy Communications Group has formed John Street, a new subsidiary providing advertising and communications services across North America.

John Street is headed by four senior creative and strategic executives from Ammirati Puris: Arthur Fleishman, Angus Tucker, Stephen Jurisic and Emily Bain. The shop has been kick-started by the integration of Envoy's Communique Advertising unit, whose clients include Adidas-Salomon, Liquor Control Board of Ontario and Toronto Transit Commission.

Mr. Fleishman, named president-CEO of John Street, is the former president-COO of Ammirati Puris, and earlier worked for Bates Canada and Kraft General Foods USA. At Ammirati, he initiated that agency's Strategic Planning Group and spearheaded development of the Agency Planning model. Mr. Tucker and Mr. Jurisic, co-creative directors, held the same positions at Ammirati Puris, where they were multi-award winners and, among others, were among the driving forces behind the successful "Out of the Blue" campaign for Labatt Breweries of Canada.

Ms. Bain is director of strategic planning, holding the same title as at Ammirati, where she had implemented the Strategic Planning Method.

In a separate move, with the addition of brand expert Bob Russell, Envoy has formed Watt Russell, a division of Watt International, brand strategy and design consultancy. With offices in Toronto and Boston, Watt Russell is headed by Mr. Russell as president.

Mr. Russell was founder and former president, CEO and creative director of Russell Inc., which he sold in July 2000, to Nexient Corp. (which went bankrupt in June 2001). Russell had helped build brand value for such major clients as Kellogg's, the NBA's Toronto Raptors, Miami Heat, CIBC and Corby Distilleries.

Joining Watt Russell as vice president of client services is Annie Gaudreault, former managing director of Russell Inc. -- Gail Chiasson

Copyright July 2001, Crain Communications Inc.

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