Ericsson to announce agency of record

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Ericsson is expected to announce an agency of record this week for its estimated $100 million global consumer products account after a lengthy review. Incumbent Y&R Advertising, New York and London, participated in the review and has handled the account for five years. Other contenders include: TBWA Worldwide, New York and London; Leo Burnett, Chicago; and BBDO and Bartle Bogle Hegarty, both London.

Copyright December 2000, Crain Communications Inc.

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