Ericsson calls Publicis Swedish telecom giant

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Ericsson appointed Publicis as a lead agency to handle its global account. Grant Duncan, managing director of Publicis in London, and Joanna Baldwin, the network's VP-international development, led the pitch. Publicis has worked with Ericsson in Sweden since 1980. Publicis will try to raise awareness of Ericsson among international company chiefs as a leading provider of network operator services and enterprise business solutions. Ericsson says it will continue to work with local agencies on ongoing projects, but new projects will be started with Publicis.

Copyright October 1999, Crain Communications Inc.

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