Ericsson inks promo deal with Paramount film

Published on .

Ericsson has inked a promotion and product placement deal with Paramount Pictures' "Tomb Raider," starring Angelina Jolie, in which a number of its mobile phones will be featured as well as a new headset called Bluetooth. The movie debuts June 15. Ericsson has done a number of sponsorship deals with theatrical features since 1997, when it partnered with MGM Distribution Co. for the James Bond movie "Tomorrow Never Dies."

Copyright February 2001, Crain Communications Inc.

Most Popular
In this article: