Ericsson opens review for its $100 mil business

Published on .

Ericsson, the No. 3 marketer of wireless handsets, has put its estimated $80 million to $100 million consumer products account into review, according to an executive close to the situation. Y&R Advertising, London and New York, handles the consumer account on a global basis and will defend the business. The direct and media accounts handled by Y&R's Impiric and the Media Edge are not in review. At deadline, Ericsson executives in the U.S. couldn't confirm the review.

Copyright October 2000, Crain Communications Inc.

Most Popular
In this article: