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NEW YORK-John Shea has been promoted to senior VP-ad trade marketing at MTV:Music Television to build the MTV brand.

In the new post, Mr. Shea is responsible for developing promotion and marketing partnerships with key advertisers, and selling MTV's value to advertisers through regional and trade ad campaigns, as well as use of the MTV trademark.

The former VP-ad trade marketing also will oversee global programming sponsorship efforts for MTV through affiliates MTV Asia, MTV Brazil, MTV Europe, MTV Japan and MTV Latino.

Other people moving:

Thomas R. Bates to managing director/Europe and VP-international advertising, new posts at USA Today International, London, from VP-advertising and marketing, New York. Also: Alex Clemente to senior director of advertising-USA, a new post, from advertising director-East.

Steve Garvey, a retired professional baseball player, to executive publisher, a new post at Sport, Los Angeles.

Polk Laffoon IV to VP-corporate relations, Knight-Ridder, Miami, from assistant to the president. He succeeds Frank N. Hawkins Jr., who's leaving.

Darren Riley, 31, to VP-general manager, a new post at Time Buying Services, Los Angeles, from VP-account manager in New York. Time Buying Services opens its new office in Los Angeles March 1.

Andrew B. Rifkin to VP-interactive technology, a new post at Time Warner Cable's Full Service Network, Orlando, from director of advanced technologies, Time Customer Service, New York.

Joel Ehrlich, 44, to senior VP-corporate sales, a new post at Marvel Entertainment Group, New York, from VP-publisher, Modern Bride.

Tom Arnost to station manager, a new post at KMEX-TV, Los Angeles, the flagship station of Univision Television Group, from general sales manager, KTLA-TV.


Aftershocks hit

Australian agencies

SYDNEY-Agencies in Australia are feeling aftershocks from the surprise resignation of David Stewart-Hunter as national chief executive of Saatchi & Saatchi in January (AA, Feb. 14) to launch Corporate & Advertising Research.

At Saatchi, Craig Wilson, 38, resigned as group account director, to become managing director at Mattingly & Partners in March. Simon Fitch, 39, who resigned in February as managing director of Saatchi subsidiary Campaign Palace, will succeed Mr. Wilson. Though Mr. Fitch won't be replaced, Des Speakman, Australasian ceo of the Campaign Palace, plans to increase his presence in Sydney.

At Mattingly, Mr. Wilson succeeds Barry Anderson, who joins Clemenger/ BBDO next month to head a new retail division. Mr. Wilson, with Saatchi eight years, announced his departure just one week after Mr. Stewart-Hunter left the beleaguered agency.

Other people moving:

Hector Orci, 51, to chairman-ceo, a new post at La Agencia De Orci & Asociados, Los Angeles, from president. Roberto Orci, 44, succeeds him as president and adds the title of chief operating officer, from senior VP-director of client services. Jim Shaw, 31, succeeds him as VP-director of client services from account director.

Douglas Molloy, 37, to senior VP-management director, a new post at J. Walter Thompson USA, Detroit, from director-Ford of Taiwan account. Also to new posts: Marlene Choinski, 31, to VP-media director from media director; Donna Hultquist, 32, to VP-account supervisor for the Society Corp. account from account supervisor. At JWT's Chicago office: Denise Bucher and Maggie Knoll to senior VPs, new posts at J. Walter Thompson USA, Chicago. Both are group account media directors.

Marjorie Porter to senior VP-director of operations and strategy, a new post at D'Arcy Masius Benton & Bowles, New York, from VP-director of operations and strategy.

Steele Hays, 40, to senior VP-management supervisor, a new post at the Stenrich Group, Richmond, Va., from advertising manager, US Order, Herndon. Also: Adriana Rizzo-Wallace, 29, to VP-account supervisor, a new post, from VP-account supervisor, N W Ayer, New York.

Myer, 42, to exec VP-director of strategic planning, a new post at Mendelsohn/Zien, Los Angeles, from exec VP-director of business development, Griffin Bacal, New York.

Terry Sullivan formed T.D. Sullivan & Co., Boston, an advertising consultancy specializing in agency compensation and financial process improvement. He previously was senior VP-chief of staff, Hill, Holliday, Connors, Cosmopulos.

Kathie, 45, to director of administration, a new post at DDB Needham Worldwide, Chicago, from senior VP-director of account management administration.

Brien 29, to creative director, a new post at Kent & Spiegel Direct, Los Angeles, from creative director, Bramson & Associates.


McLoughlin heads

A-B buying revamp

ST. LOUIS-Anheuser-Busch has named Peter McLoughlin to the new post of group director of corporate media for Busch Media Group in a revamp of the organization's media buying arm.

The changes follow the retirement of Jerry Solomon as group president.

Mr. McLoughlin, who had been director of media services, will remain in St. Louis but will oversee Anheuser-Busch's national media buys made by the New York office that is now headed by Tom Winner, director of national broadcast.

Other people moving:

Ann M. Fudge, 42, to exec VP-president of the Maxwell House Coffee Co. division of General Foods USA, White Plains, N.Y., from exec VP-general manager of the dinners and enhancers division. She succeeds Charles A. Phillips, 49, now exec VP-operations and sales. Succeeding Ms. Fudge is James R. Craigie, 40, from general manager of the Pollio Dairy Products division, Mineola, N.Y., of sister company Kraft USA. Also: Mark Leckie, 40, to exec VP-general manager of General Foods' Post cereals division, from VP-associate manager. He succeeds Sylvester Hinkes, who retired.

Paul H. Brandon to exec VP-sales and marketing, a new post at ConAgra's Armour Swift-Eckrich Processed Meats Co., Downers Grove, Ill., from VP-sales and marketing for the BilMar meats division of Sara Lee Corp., Zeeland, Mich. Also: Robert W. Lauffenburger to president, ConAgra's Butterball Turkey Co., from president, Rocco Turkeys, Dayton, Va. He succeeds Tom Howe, who left.

Shaun Powell, 30, to commercial director, Barclaycard, a division of Barclays Bank, Northampton, England, from head of marketing. He succeeds Mike McManus, 47, to marketing director, personal banking, Barclays Bank.

William F. Holbrook, 50, to VP-marketing, Hinckley & Schmitt Bottled Water Group, Englewood, Colo., from VP-director of marketing services, Coors Advertising Co., a media buying arm of Coors Brewing Co., Golden, Colo. He succeeds Michael Blumenstock, who left.

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