ESPN launches Wieden & Kennedy campaign next week

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ESPN next week breaks a TV and print campaign from Wieden & Kennedy, Portland, Ore., promoting its "SportsCenter" news program. The campaign features a variety of top pro athletes, including Roger Clemens and Grant Hill, college mascots and one quasi-real entertainment figure, David St. Hubbins, a member of the mock-rock group Spinal Tap (David is portrayed by actor Michael McKean).

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