ESPN Star Sports reshuffles top marketing management

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HONG KONG -- ESPN STAR Sports, an equal joint venture of Walt Disney Co.-owned sports network ESPN and News Corp.'s STAR TV Network, has announced a series of top-level management changes in the Hong Kong-based organization.

Most changes are in the crucial marketing department of ESPN STAR Sports, a sports programming alliance born November 1996 out of fiscal necessity and to avoid conflicts in a difficult Asia-Pacific satellite TV market.

Chris McDonald, vice president-marketing, will move up as senior vice president-strategic planning, a new post that involves identifying and analyzing fresh business opportunities and negotiating strategic partnerships. Mr. McDonald will continue to be managing director of Sports Corp., a recently opened event management division of ESPN STAR Sports.

Succeeding Mr. McDonald is Simon Yu, who in late 1997 was named senior vice president and general manager-affiliate sales and now will add head of marketing to his title.

One of the few senior women marketing executives in Asian TV, Sally Vaughan moves up the ESPN STAR Sports ladder to marketing director based in Hong Kong, from marketing manager. Ms. Vaughan will direct and implement marketing strategies, and devise co-operative marketing campaigns with affiliates and partners across the region. Prior to ESPN, Ms Vaughan worked at the BBC, marketing the network's channels across Asia.

Copyright April 1998, Crain Communications Inc.

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