Esquire to enter S. Korea, Thailand

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Esquire said it will begin publishing monthly editions in South Korea and Thailand in joint ventures with local companies. The South Korean edition is in partnership with Seoul-based Kaya Media Corp and hit newsstands on Wednesday. It carries 125 ad pages and a circulation of 100,000. The Thai edition, in partnership with Bangkok-based May Media International Co., goes on sale Oct. 5 with a circulation of 50,000. Hearst Magazines already publishes overseas editions of Esquire in Japan, Hong Kong, and Taiwan.

Copyright September 1995 Crain Communications Inc.

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