EToys adds stores, new merchandising features

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EToys launched separate party and hobby stores as well as introduced new merchandising features designed to enhance the site's overall customer experience. The new stores and new features are highlighted on eToys' Welcome Page; for the holiday season, eToys' is introducing new merchandising categories, including "Uniquely eToys," a lineup of more than 600 products proprietary to eToys; "Holiday Hot List," a collection of more than 300 of the most popular gifts this year; "The Big Gift," a showcase for new interactive product demonstrations and big ticket items; and "Teen," a collection of products and fashion accessories for that age group.

Copyright November 2000, Crain Communications Inc.

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