Euro Disney to review account

Published on .

Euro Disney, Paris, is planning to review its $50 million European account next year, an official said. The account is handled by Ogilvy & Mather Worldwide, whose contract is scheduled to end next June. The new contract will cover the launch of Disney Studios, another park planned for France. Euro Disney has announced plans to invest $640 million in the new theme park

Copyright September 1999, Crain Communications Inc.

Most Popular
In this article: