Euro RSCG shops for Hungarian direct marketing agency

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BUDAPEST--The Budapest office of Havas Advertising's Euro RSCG New Europe says negotiations are underway to acquire a below-the-line agency in Hungary. A deal could be completed within two to four months.

"At present, the plan is to acquire a company which is already a professional in this field and has strong experience in the Hungarian market," says Sandor Piller, managing director of Euro RSCG New Europe.

In late June, Havas bought a majority stake in InSight Communications, its second above-the-line agency in Hungary.

Copyright July 2000, Crain Communications Inc.

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