Europe's company chiefs log onto the Internet

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Almost one in five, or 18%, of all senior executives in medium and large companies in Europe have accessed the Internet, according to new data from the European Business Readership Survey. And of those 68,000, almost half use it to access electronic newspapers and business publications. The Swiss engage in most cybersurfing, while the Portuguese are least tempted.

The fax still remains the most popular method of communication (four out of five senior executives use it), while two out of five send and receive information via e-mail. And the idea of the "mobile office" appears to have taken hold: some 58% of those who used a PC/Desktop for business purposes did so at home, alongside 92% who did so at their offices.

The number of senior female executives in business life has changed since the last EBRS survey in 1993 - even if only from 6% to 8%. The average income for senior executives in the U.K. is $101,439, rising to $149,398 in Germany..

The survey was conducted among 369,000 senior executives in 17 European countries between January and July this year. It is managed by RSL -Research Services Ltd for EBRS, which is guaranteed by the FT and has 22 publication and eight ad agency sponsors including Wall Street Journal Europe, AMV BBDO and DMB&B Europe.

Copyright September 1996 Crain Communications Inc.

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