The European bows on the Net

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The European, the first electronic newspaper to be delivered by ISDN, has launched a Web site that contains an exact replica of the paper's printed version. All sections of the paper, including news, analysis, sport, business, the Magazine and the monthly European Parliament supplement, will be available to subscribers, with teasers of each section accessible to non-subscribers.

"Other publications have created costly information services, hiring new staff to product new formats from their printed versions" for their Web sites, said Editor in Chief Charles Garside. "This has not been our aim."

He said the Internet is an "extremely fast and cost-efficient means of distribution for this international title," but added, "We're not giving the newspaper away, but selling it electronically."

Display and classified ads will appear in both the printed and Internet versions of the paper. The ISDN version, launched a year ago, is still available and is currently marketed to British Telecom's business subscribers. But the company said Internet technology has now advanced so that many of the ISDN functions of The European can be accessed by the wider audience of the Internet.

Copyright May 1997, Crain Communications Inc.

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