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Anne Person Worcester learned about tennis marketing working in sports marketing and also for Virginia Slims Tennis. Named CEO of the WTA Tour in 1994, she helped land software maker Corel as the tournament's title sponsor.

Age: 35

Title: CEO, Corel WTA Tour, Stamford, Conn.

Insight: Tennis thrives on tension and rivalry between players. Sponsors care a great deal about players' off-court lives, as in any partnership.

Tip: Equal numbers of men and women watch women's tennis, the world's pre-eminent women's sport.

Alert: The explosion of sports programming has hurt tennis. But tennis' following is bigger than ever.

Pet peeve: The myth that tennis players are arrogant.

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