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As executive director of conference management company E.J. Krause & Associates' sports division, Craig Tartasky plays many positions. He orchestrates the company's Barracuda Ball, the annual International Sports Summit conference where more than 1,200 sports executives must "be seen or be eaten." A frequent broadcast commentator, this year Mr. Tartasky also helped oversee the launch of Sports Sense, the new journal of sports business from Krause.

Age: 41

Insight: Sports cuts across marketing boundaries, creating huge opportunities for brands to mobilize both consumer and business-to-business customers.

Tip: Stop thinking of marketing as all black and white. The best deals lie in shades of gray.

Opinion: Soccer in the U.S. may have huge participation but it never translates into big numbers of TV viewers.

View: Baseball is the last truly regional sport. In order to thrive, baseball must ignite the next generation of fans and capitalize on its strengths.

Predictions: Consumers won't go for mass pay-per-view sports. Europe is catching up quickly with the U.S. in sports marketing. Fox Broadcasting is changing the economic landscape of sports.

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