Published on .

Denny Young joined International Marketing Group's IMG Motorsports division in 1993 after four years in concert promotions. His clients at Detroit-based IMG include Miller Brewing Co., Kenwood, Continental Airlines, AT&T Corp. and Kash n Karry Food Stores.

Age: 30.

Title: VP-sales and marketing.

Insight: As racing becomes more sophisticated, sponsorships are becoming more potent. Sponsors are realizing the potential for tailoring racing sponsorships to specific audiences and around certain goals.

Fact: The Championship Auto Racing Teams Series of Indy-style racing is more popular than golf, tennis and soccer, with more than 58 million viewers worldwide tuning in from more than 180 countries.

Opinion: CART sponsorships are an ideal way for a corporation with no international marketing presence to instantly get into global marketing.

Forecast: Stock car racing in the U.S. will explode in popularity in major cities. More CART races will be held in countries outside the U.S., broadening

Most Popular
In this article: