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Sylvia Allen has spent nearly 20 years negotiating between events and sponsors. As president-elect of the professional association Women in Sports & Events, she predicts exponential growth in the field in the next decade.

Age: 58

Title: President, Allen Consulting, Holmdel, N.J.

Goal: To expand into larger, broader-theme events.

Challenge: Mobilizing and motivating people who think it should be easier.

Prediction: More women will be heading up the biggest events in the U.S.

Tip: Concentrate on keeping your proposal simple, yet specific.

Pet peeve: Dull, predictable solutions to unique and interesting problems.

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