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The guru of road show and mobile marketing since 1979, Gary Reynolds turns tractor-trailers into roving, interactive marketing stations. Among clients: AT&T, Kraft and Miller.

Age: 43

Title: president, GMR Marketing, Brookfield, Wis.

Trend: Effective promotions demand entertainment.

Toughest job: Targeting seniors, women and kids.

Wildest event: Cooking 1,500 bratwursts per hour on a 48-foot mobile grill.

Tip: Be on time, meet budgets and never lose a client.

Prediction: Technology demands constantly pushing the envelope on creativity to new levels.

Thrill: We're always doing something different and new.

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