The guru of road show and mobile marketing since 1979, Gary Reynolds turns tractor-trailers into roving, interactive marketing stations. Among clients: AT&T, Kraft and Miller.
Age: 43
Title: president, GMR Marketing, Brookfield, Wis.
Trend: Effective promotions demand entertainment.
Toughest job: Targeting seniors, women and kids.
Wildest event: Cooking 1,500 bratwursts per hour on a 48-foot mobile grill.
Tip: Be on time, meet budgets and never lose a client.
Prediction: Technology demands constantly pushing the envelope on creativity to new levels.
Thrill: We're always doing something different and new.
