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In 1994, Greg Furman launched the Luxury Marketing Council, consisting of 52 upscale marketers including Sotheby's, Neiman Marcus Co., Godiva Chocolatier and Mont Blanc. Before that, he was senior VP-marketing for Manhattan's Bergdorf Goodman Co. and previously served clients of J. Walter Thompson Co.'s Brouillard Corp., New York, in corporate image and public relations consulting.

Age: 50.

Facts: The luxury market is one of the fastest-growing categories, with older consumers and women the hottest prospects. But there's a surprising lack of data about luxury customers.

Emerging: The working affluent. Middle-class career people who have more money to spend and recently acquired high-end tastes.

Growth area: Accessible education about fine dining and the arts. Events are soaring at wineries, restaurants, museums, performances and sporting events geared to cultivate connoisseurship among new audiences.

Surprise: The relatively small marketing budgets of some of the world's most powerful luxury brands. Upscale marketers need to invest more heavily in marketing.

Forecast: The Internet and globalization are revolutionizing luxury marketing. Retailers are facing new pressures. Marketers must seize the moment to become masters of integrated marketing, direct and database marketing to highly

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