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Paul Sewell has worked his entire career in sports marketing for agencies, pro football and the Olympics. Last year, he joined Wunderman Cato Johnson, Chicago, to head its sports marketing unit.

Age: 35

Title: VP-group director, WCJ Sports

Tip: Success comes when the drama of sports and athletic experiences is translated into sports marketing programs. Make the athletes tangible.

Opinion: Baseball has lost fans and brand loyalty. It needs to come back to fans, especially kids. It's become inaccessible, corporate, remote.

Insight: Corporate sponsorship alone doesn't buy loyalty. Successful programs are multifaceted and original. Sports is a tough, cynical business.

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